Friday, 3 July 2015

Web Scraping : To Scrape or Not to Scrape?

Web scraping is on the rise and its legality is being debated. The future of big data could hang in the balance.

I decided that I might want to stop writing about all these successful dot-com businesses and get into the act myself. I mean, how hard could it be, aside from the fact that I have no expertise in any particular vertical, no technological knowledge, and no money? That last was a bit of a problem because I was going to need big data, and big data doesn't come cheap.

So, one day I'm talking to a direct-tech wizard and he says, “Why don't you just find a business you want to be in, find the most successful company, go to their website, and scrape some of their data?”

Scrape? My dad was a house painter. I used to help him during summers. The only scraping I knew was done with a putty knife. But that's what God invented the Internet for. Google turned up endless Web scraping services and I went to one called Automation Anywhere.

Its homepage told me not to try scraping on my own, that I could pay them as little as $1,995 for a program that would have me scraping away in minutes with no programming expertise. A video showed me how. Suppose I wanted to locate all the assisted living facilities in Detroit? (Bedpans! There's a wide-open Web business!) Automation Anywhere showed me how I could request a data pattern—name, address, phone, and service area of targets—apply their program to a rehab facility listing, and minutes later be in possession of tidy customer list on a spreadsheet. A box popped up asking if I had any questions for a live account manager. I did.

“I'm interested in this, but is it totally legal?” I asked Shine, the account rep.

Shine was slow to respond and came back disappointingly noncommittal: “You need to install the software at your end. Hence, you will need to check at your end for legal documents for the website.”

Shine had obviously been reading the same European news sites that I had. Last year Irish airline Ryanair filed suit against PR Aviation, a Dutch airfare comparison site, charging it with copyright infringement and breach of contract for scraping flight data from its site. The Court of Justice of the European Union (ECJ) dismissed the suit, saying the scraping amounted to “normal use” of a website. However, the ECJ did potentially leave the door open for businesses with unprotected databases, such as Ryanair, to establish contractual limitations on use of their databases by third parties. That opening, should it be entered into by airlines, might have businesses such as Expedia, Orbitz, and Priceline reimagining their business plans.

And it could have any other businesses that load up third-party data files through scraping activities doing the same. The reality, however, is that that's a big “and.”

“The airlines have been halfway successful taking travel agents to court, but it can take five years and then they lose,” said Gus Cunningham, CEO of ScrapeSentry, one of only “three and a half” companies, in his words, that block scrapers from websites.

Professional scrapers are not only out-front and plentiful—as the Google search demonstrated—they're also nimble and expensive to chase away. Basically, Cunningham said, it's a matter of stopping scrapers at the website door among the airlines, e-coms, real estate sites, and online gambling companies that are scraped the most. Cunningham's company monitors inbound Web traffic and uses an analysis engine to block suspect visitors per parameters set down by clients. ScanSentry has a nine-year-old database that helps it identify bad actors, much like Interpol with its criminal database. Then a human element must enter the process.

Some of Cunningham's clients feed bogus information to competitors identified as scrapers to ferret them out. In many cases, though, they opt to turn their heads. “Airlines have some flights where they just want to get as many butts as they can in the seats, so they won't concentrate their blocking efforts on those. They'll concentrate on the routes that are always jammed,” Cunningham said.

Unlike botnets that steal money by, say, serving bogus websites to siphon off programmatic ad dollars, scraping is not overtly criminal. In the wide sphere of digital commerce, it's probably most common that the scrap-ee is also a scrap-er. How vigilant vulnerable industries become, and how protective courts and law enforcement agencies grow, will depend on how much scraping activity increases. Cunningham said it's growing fast. More than one fifth of visitors to client websites last year were scrapers, according to a ScanSentry study. Among travel companies, meanwhile, scrapers doubled from 15% in 2013 to 33% last year.

“And,” Cunningham noted, “It is stealing.”

Source: http://www.dmnews.com/direct-line-blog/to-scrape-or-not-to-scrape/article/422662/

Friday, 26 June 2015

Data Scraping - About Hand Scraped Flooring

Hand scraped hardwood flooring is one of the best floors that you can install in your house.

Advantages of Hand Scraped Hardwood Flooring

The product comes with a number of advantages which include:

Antique and modern technology: The floor professionally brings out the best elements of both antique and modern technology. The modern elements are in the quality of the product.

Unique patterns: Who doesn't want to be unique? These floors allow you to create your unique design. If you are going to use a machine, all you need to do is to set the machine such that it creates the pattern that you want. If the floor will be scraped by a craftsman, you should ask the craftsman to craft your desired pattern.

Character: The different depths in the floor provide you with character and color that you can't find in other types of floors. As the sun changes its angle during the day, the nooks and valleys on the board lit differently thus providing your board with an endless rich appearance.

Durability: Experts have been able to show that hand-scraped hardwood retains its look for a long time. If your kid or pet hits the floor, the dent just blends with the rest of the character making it hard for people to tell that there is a dent.

Making the floors shine again

Although, the scraped floors are designed to look worn and aged, they are made from modern wood which needs to be taken care of in order to retain its original look.

To make the floors shine again you need to remove all the dust and dirt that might be causing the wood to look dull.

After doing this you should mix 1 gallon of warm water with ½ teaspoon of dishwashing detergent and use it to clean the surface of the floor. The aim of doing this is to remove any stains that might be on the floor. When you complete doing this you should dampen the piece of cloth with club soda and then use another piece of cloth to buff the wood until it shines.

Conclusion

This is what you need to know about hand scraped hardwood flooring. When cleaning the floors you should avoid using oil based soaps as they dull the surface making your efforts worthless.

If the above method of shining the floor doesn't work, you should mix one part white vinegar and one part of cooking oil and use it to clean the floor.

Source: http://ezinearticles.com/?About-Hand-Scraped-Flooring&id=8990255

Saturday, 20 June 2015

Rvest: easy web scraping with R

Rvest is new package that makes it easy to scrape (or harvest) data from html web pages, by libraries like beautiful soup. It is designed to work with magrittr so that you can express complex operations as elegant pipelines composed of simple, easily understood pieces. Install it with:

install.packages("rvest")

rvest in action

To see rvest in action, imagine we’d like to scrape some information about The Lego Movie from IMDB. We start by downloading and parsing the file with html():

library(rvest)

lego_movie <- html("http://www.imdb.com/title/tt1490017/")

To extract the rating, we start with selectorgadget to figure out which css selector matches the data we want: strong span. (If you haven’t heard of selectorgadget, make sure to read vignette("selectorgadget") – it’s the easiest way to determine which selector extracts the data that you’re interested in.) We use html_node() to find the first node that matches that selector, extract its contents with html_text(), and convert it to numeric with as.numeric():

lego_movie %>%

  html_node("strong span") %>%
  html_text() %>%
  as.numeric()

#> [1] 7.9

We use a similar process to extract the cast, using html_nodes() to find all nodes that match the selector:

lego_movie %>%

  html_nodes("#titleCast .itemprop span") %>%
  html_text()

#>  [1] "Will Arnett"     "Elizabeth Banks" "Craig Berry"   

#>  [4] "Alison Brie"     "David Burrows"   "Anthony Daniels"

#>  [7] "Charlie Day"     "Amanda Farinos"  "Keith Ferguson"

#> [10] "Will Ferrell"    "Will Forte"      "Dave Franco"   

#> [13] "Morgan Freeman"  "Todd Hansen"     "Jonah Hill"

The titles and authors of recent message board postings are stored in a the third table on the page. We can use html_node() and [[ to find it, then coerce it to a data frame with html_table():

lego_movie %>%

  html_nodes("table") %>%
  .[[3]] %>%
  html_table()

#>                                              X 1            NA

#> 1 this movie is very very deep and philosophical   mrdoctor524

#> 2 This got an 8.0 and Wizard of Oz got an 8.1...  marr-justinm

#> 3                         Discouraging Building?       Laestig

#> 4                              LEGO - the plural      neil-476

#> 5                                 Academy Awards   browncoatjw

#> 6                    what was the funniest part? actionjacksin

Other important functions

    If you prefer, you can use xpath selectors instead of css: html_nodes(doc, xpath = "//table//td")).

    Extract the tag names with html_tag(), text with html_text(), a single attribute with html_attr() or all attributes with html_attrs().

    Detect and repair text encoding problems with guess_encoding() and repair_encoding().
    Navigate around a website as if you’re in a browser with html_session(), jump_to(), follow_link(), back(), and forward(). Extract, modify and submit forms with html_form(), set_values() and submit_form(). (This is still a work in progress, so I’d love your feedback.)

To see these functions in action, check out package demos with demo(package = "rvest").

Source: http://www.r-bloggers.com/rvest-easy-web-scraping-with-r/

Tuesday, 9 June 2015

Web Scraping : Data Mining vs Screen-Scraping

Data mining isn't screen-scraping. I know that some people in the room may disagree with that statement, but they're actually two almost completely different concepts.

In a nutshell, you might state it this way: screen-scraping allows you to get information, where data mining allows you to analyze information. That's a pretty big simplification, so I'll elaborate a bit.

The term "screen-scraping" comes from the old mainframe terminal days where people worked on computers with green and black screens containing only text. Screen-scraping was used to extract characters from the screens so that they could be analyzed. Fast-forwarding to the web world of today, screen-scraping now most commonly refers to extracting information from web sites. That is, computer programs can "crawl" or "spider" through web sites, pulling out data. People often do this to build things like comparison shopping engines, archive web pages, or simply download text to a spreadsheet so that it can be filtered and analyzed.

Data mining, on the other hand, is defined by Wikipedia as the "practice of automatically searching large stores of data for patterns." In other words, you already have the data, and you're now analyzing it to learn useful things about it. Data mining often involves lots of complex algorithms based on statistical methods. It has nothing to do with how you got the data in the first place. In data mining you only care about analyzing what's already there.

The difficulty is that people who don't know the term "screen-scraping" will try Googling for anything that resembles it. We include a number of these terms on our web site to help such folks; for example, we created pages entitled Text Data Mining, Automated Data Collection, Web Site Data Extraction, and even Web Site Ripper (I suppose "scraping" is sort of like "ripping"). So it presents a bit of a problem-we don't necessarily want to perpetuate a misconception (i.e., screen-scraping = data mining), but we also have to use terminology that people will actually use.

Source: http://ezinearticles.com/?Data-Mining-vs-Screen-Scraping&id=146813

Wednesday, 3 June 2015

Getting Data from the Web Scraping

You’ve tried everything else, and you haven’t managed to get your hands on the data you want. You’ve found the data on the web, but, alas — no download options are available and copy-paste has failed you. Fear not, there may still be a way to get the data out. For example you can:

•    Get data from web-based APIs, such as interfaces provided by online databases and many modern web applications (including Twitter, Facebook and many others). This is a fantastic way to access government or commercial data, as well as data from social media sites.

•    Extract data from PDFs. This is very difficult, as PDF is a language for printers and does not retain much information on the structure of the data that is displayed within a document. Extracting information from PDFs is beyond the scope of this book, but there are some tools and tutorials that may help you do it.

•    Screen scrape web sites. During screen scraping, you’re extracting structured content from a normal web page with the help of a scraping utility or by writing a small piece of code. While this method is very powerful and can be used in many places, it requires a bit of understanding about how the web works.

With all those great technical options, don’t forget the simple options: often it is worth to spend some time searching for a file with machine-readable data or to call the institution which is holding the data you want.

In this chapter we walk through a very basic example of scraping data from an HTML web page.

What is machine-readable data?

The goal for most of these methods is to get access to machine-readable data. Machine readable data is created for processing by a computer, instead of the presentation to a human user. The structure of such data relates to contained information, and not the way it is displayed eventually. Examples of easily machine-readable formats include CSV, XML, JSON and Excel files, while formats like Word documents, HTML pages and PDF files are more concerned with the visual layout of the information. PDF for example is a language which talks directly to your printer, it’s concerned with position of lines and dots on a page, rather than distinguishable characters.

Scraping web sites: what for?

Everyone has done this: you go to a web site, see an interesting table and try to copy it over to Excel so you can add some numbers up or store it for later. Yet this often does not really work, or the information you want is spread across a large number of web sites. Copying by hand can quickly become very tedious, so it makes sense to use a bit of code to do it.

The advantage of scraping is that you can do it with virtually any web site — from weather forecasts to government spending, even if that site does not have an API for raw data access.

What you can and cannot scrape

There are, of course, limits to what can be scraped. Some factors that make it harder to scrape a site include:

•    Badly formatted HTML code with little or no structural information e.g. older government websites.

•    Authentication systems that are supposed to prevent automatic access e.g. CAPTCHA codes and paywalls.

•    Session-based systems that use browser cookies to keep track of what the user has been doing.

•    A lack of complete item listings and possibilities for wildcard search.

•    Blocking of bulk access by the server administrators.

Another set of limitations are legal barriers: some countries recognize database rights, which may limit your right to re-use information that has been published online. Sometimes, you can choose to ignore the license and do it anyway — depending on your jurisdiction, you may have special rights as a journalist. Scraping freely available Government data should be fine, but you may wish to double check before you publish. Commercial organizations — and certain NGOs — react with less tolerance and may try to claim that you’re “sabotaging” their systems. Other information may infringe the privacy of individuals and thereby violate data privacy laws or professional ethics.

Tools that help you scrape

There are many programs that can be used to extract bulk information from a web site, including browser extensions and some web services. Depending on your browser, tools like Readability (which helps extract text from a page) or DownThemAll (which allows you to download many files at once) will help you automate some tedious tasks, while Chrome’s Scraper extension was explicitly built to extract tables from web sites. Developer extensions like FireBug (for Firefox, the same thing is already included in Chrome, Safari and IE) let you track exactly how a web site is structured and what communications happen between your browser and the server.

ScraperWiki is a web site that allows you to code scrapers in a number of different programming languages, including Python, Ruby and PHP. If you want to get started with scraping without the hassle of setting up a programming environment on your computer, this is the way to go. Other web services, such as Google Spreadsheets and Yahoo! Pipes also allow you to perform some extraction from other web sites.

How does a web scraper work?

Web scrapers are usually small pieces of code written in a programming language such as Python, Ruby or PHP. Choosing the right language is largely a question of which community you have access to: if there is someone in your newsroom or city already working with one of these languages, then it makes sense to adopt the same language.

While some of the click-and-point scraping tools mentioned before may be helpful to get started, the real complexity involved in scraping a web site is in addressing the right pages and the right elements within these pages to extract the desired information. These tasks aren’t about programming, but understanding the structure of the web site and database.

When displaying a web site, your browser will almost always make use of two technologies: HTTP is a way for it to communicate with the server and to request specific resource, such as documents, images or videos. HTML is the language in which web sites are composed.

The anatomy of a web page

Any HTML page is structured as a hierarchy of boxes (which are defined by HTML “tags”). A large box will contain many smaller ones — for example a table that has many smaller divisions: rows and cells. There are many types of tags that perform different functions — some produce boxes, others tables, images or links. Tags can also have additional properties (e.g. they can be unique identifiers) and can belong to groups called ‘classes’, which makes it possible to target and capture individual elements within a document. Selecting the appropriate elements this way and extracting their content is the key to writing a scraper.

Viewing the elements in a web page: everything can be broken up into boxes within boxes.

To scrape web pages, you’ll need to learn a bit about the different types of elements that can be in an HTML document. For example, the <table> element wraps a whole table, which has <tr> (table row) elements for its rows, which in turn contain <td> (table data) for each cell. The most common element type you will encounter is <div>, which can basically mean any block of content. The easiest way to get a feel for these elements is by using the developer toolbar in your browser: they will allow you to hover over any part of a web page and see what the underlying code is.

Tags work like book ends, marking the start and the end of a unit. For example <em> signifies the start of an italicized or emphasized piece of text and </em> signifies the end of that section. Easy.

Figure 57. The International Atomic Energy Agency’s (IAEA) portal (news.iaea.org)

An example: scraping nuclear incidents with Python

NEWS is the International Atomic Energy Agency’s (IAEA) portal on world-wide radiation incidents (and a strong contender for membership in the Weird Title Club!). The web page lists incidents in a simple, blog-like site that can be easily scraped.

To start, create a new Python scraper on ScraperWiki and you will be presented with a text area that is mostly empty, except for some scaffolding code. In another browser window, open the IAEA site and open the developer toolbar in your browser. In the “Elements” view, try to find the HTML element for one of the news item titles. Your browser’s developer toolbar helps you connect elements on the web page with the underlying HTML code.

Investigating this page will reveal that the titles are <h4> elements within a <table>. Each event is a <tr> row, which also contains a description and a date. If we want to extract the titles of all events, we should find a way to select each row in the table sequentially, while fetching all the text within the title elements.

In order to turn this process into code, we need to make ourselves aware of all the steps involved. To get a feeling for the kind of steps required, let’s play a simple game: In your ScraperWiki window, try to write up individual instructions for yourself, for each thing you are going to do while writing this scraper, like steps in a recipe (prefix each line with a hash sign to tell Python that this not real computer code). For example:

# Look for all rows in the table

# Unicorn must not overflow on left side.

Try to be as precise as you can and don’t assume that the program knows anything about the page you’re attempting to scrape.

Once you’ve written down some pseudo-code, let’s compare this to the essential code for our first scraper:

import scraperwiki

In this first section, we’re importing existing functionality from libraries — snippets of pre-written code. scraperwiki will give us the ability to download web sites, while lxml is a tool for the structured analysis of HTML documents. Good news: if you are writing a Python scraper with ScraperWiki, these two lines will always be the same.

doc_text = scraperwiki.scrape(url)

doc = html.fromstring(doc_text)

Next, the code makes a name (variable): url, and assigns the URL of the IAEA page as its value. This tells the scraper that this thing exists and we want to pay attention to it. Note that the URL itself is in quotes as it is not part of the program code but a string, a sequence of characters.

We then use the url variable as input to a function, scraperwiki.scrape. A function will provide some defined job — in this case it’ll download a web page. When it’s finished, it’ll assign its output to another variable, doc_text. doc_text will now hold the actual text of the website — not the visual form you see in your browser, but the source code, including all the tags. Since this form is not very easy to parse, we’ll use another function, html.fromstring, to generate a special representation where we can easily address elements, the so-called document object model (DOM).

In this final step, we use the DOM to find each row in our table and extract the event’s title from its header. Two new concepts are used: the for loop and element selection (.cssselect). The for loop essentially does what its name implies; it will traverse a list of items, assigning each a temporary alias (row in this case) and then run any indented instructions for each item.

The other new concept, element selection, is making use of a special language to find elements in the document. CSS selectors are normally used to add layout information to HTML elements and can be used to precisely pick an element out of a page. In this case (Line. 6) we’re selecting #tblEvents tr which will match each <tr> within the table element with the ID tblEvents (the hash simply signifies ID). Note that this will return a list of <tr> elements.

As can be seen on the next line (Line. 7), where we’re applying another selector to find any <a> (which is a hyperlink) within a <h4> (a title). Here we only want to look at a single element (there’s just one title per row), so we have to pop it off the top of the list returned by our selector with the .pop() function.

Note that some elements in the DOM contain actual text, i.e. text that is not part of any markup language, which we can access using the [element].text syntax seen on line 8. Finally, in line 9, we’re printing that text to the ScraperWiki console. If you hit run in your scraper, the smaller window should now start listing the event’s names from the IAEA web site.

You can now see a basic scraper operating: it downloads the web page, transforms it into the DOM form and then allows you to pick and extract certain content. Given this skeleton, you can try and solve some of the remaining problems using the ScraperWiki and Python documentation:

•    Can you find the address for the link in each event’s title?

•    Can you select the small box that contains the date and place by using its CSS class name and extract the element’s text?

•    ScraperWiki offers a small database to each scraper so you can store the results; copy the relevant example from their docs and adapt it so it will save the event titles, links and dates.

•    The event list has many pages; can you scrape multiple pages to get historic events as well?

As you’re trying to solve these challenges, have a look around ScraperWiki: there are many useful examples in the existing scrapers — and quite often, the data is pretty exciting, too. This way, you don’t need to start off your scraper from scratch: just choose one that is similar, fork it and adapt to your problem.

Source: http://datajournalismhandbook.org/1.0/en/getting_data_3.html

Friday, 29 May 2015

Web Scraping Services - A trending technique in data science!!!

Web scraping as a market segment is trending to be an emerging technique in data science to become an integral part of many businesses – sometimes whole companies are formed based on web scraping. Web scraping and extraction of relevant data gives businesses an insight into market trends, competition, potential customers, business performance etc.  Now question is that “what is actually web scraping and where is it used???” Let us explore web scraping, web data extraction, web mining/data mining or screen scraping in details.

What is Web Scraping?

Web Data Scraping is a great technique of extracting unstructured data from the websites and transforming that data into structured data that can be stored and analyzed in a database. Web Scraping is also known as web data extraction, web data scraping, web harvesting or screen scraping.

What you can see on the web that can be extracted. Extracting targeted information from websites assists you to take effective decisions in your business.

Web scraping is a form of data mining. The overall goal of the web scraping process is to extract information from a websites and transform it into an understandable structure like spreadsheets, database or csv. Data like item pricing, stock pricing, different reports, market pricing, product details, business leads can be gathered via web scraping efforts.

There are countless uses and potential scenarios, either business oriented or non-profit. Public institutions, companies and organizations, entrepreneurs, professionals etc. generate an enormous amount of information/data every day.

Uses of Web Scraping:

The following are some of the uses of web scraping:

•    Collect data from real estate listing

•    Collecting retailer sites data on daily basis

•    Extracting offers and discounts from a website.

•    Scraping job posting.

•    Price monitoring with competitors.

•    Gathering leads from online business directories – directory scraping

•    Keywords research

•    Gathering targeted emails for email marketing – email scraping

•    And many more.

There are various techniques used for data gathering as listed below:

•    Human copy-and-paste – takes lot of time to finish when data is huge

•    Programming the Custom Web Scraper as per the needs.

•    Using Web Scraping Softwares available in market.

Are you in search of web data scraping expert or specialist. Then you are at right place. We are the team of web scraping experts who could easily extract data from website and further structure the unstructured useful data to uncover patterns, and help businesses for decision making that helps in increasing sales, cover a wide customer base and ultimately it leads to business towards growth and success.

We have got expertise in all the web scraping techniques, scraping data from ajax enabled complex websites, bypassing CAPTCHAs, forming anonymous http request etc in providing web scraping services.

The web scraping is legal since the data is publicly and freely available on the Web. Smart WebTech can probably help you to achieve your scraping-based project goals. We would be more than happy to hear from you.

Source: http://webdata-scraping.com/web-scraping-trending-technique-in-data-science/

Tuesday, 26 May 2015

Endorsing web scraping

With more than 200 projects delivered, we stand firmly for new challenges every day. We have served above 60 clients and have won 86% of repeat business, as our main core is customer delight. Successive Softwares was approached by a client having a very exclusive set of requirements. For their project they required customised data mining, in real time to offer profitable information to their customers. Requirement stated scrapping of stock exchange data in real time so that end users can be eased in their marketing decisions. This posed as an ambitious task for us because it required processing of huge amount of data on a routine basis. We welcomed it as an event to evolve and do something aside of classic web application development.

We started with mock-ups, pursuing our very first step of IMPART Framework (Innovative Mock-up based Prototypes Analyzed to develop Reengineered Technology). Our team of experts thought of all the potential requirements with a flow and materialized it flawlessly into our mock up. It was a strenuous tasks but our excitement to do something which others still do not think of, filled our team with confidence and energy and things began to roll out perfectly. We presented our mock-up and statistics to the client as per our expectation client choose us, impressed with the efforts.

We started gathering requirements from client side and started to formulate design about the flow. The project required real time monitoring of stock exchange together with Prices, Market Turnover and then implement them into graphs. The front end part was an easy deal, we were already adept in playing with data the way required. The intractable task was to get the data. We researched and found that it can be achieved either with API or with Web Scarping and we moved with latter because of the limitations in API.

Web scraping is a compelling technique to get the required information straight out of the web page. Lack of documentation and not much forbearance forced us to make a slow start, but we kept all the requirements clear and new that we headed in the right direction.  We divided the scraping process into bits of different but related tasks. Firstly we needed to find the data which has to be captured, some of the problems faced were pagination and use of AJAX but with examination of endpoints in URL and the requests made when data is drawn, we surmounted these problems easily.

After targeting our data we focused on HTML parser which could extract data form all the targets. Using PHP we developed a parser extracting all the information and saving them in Database in a structured way.  After the required data present at our end we easily manipulated it into tables and charts and we used HIGHSTOCK for that. Entire Client side was developed in PHP with Zend frame work and we used MySQL 5.7 for server side.

During the whole development cycle our QA team insured we were delivering a quality product following all standards. We kept our client in the loop during the whole process keeping them informed about every step. Clients were also assured as they watched their project starting from scratch which developed into full fledge website. The process followed a strict time line releasing regular builds and implementing new improvements. We stood up to the expectation our client and delivered a product just as they visualized it to be.

Source: http://www.successivesoftwares.com/endorsing-web-scraping/

Monday, 25 May 2015

What you need to know about web scraping: How to understand, identify, and sometimes stop

NB: This is a gust article by Rami Essaid, co-founder and CEO of Distil Networks.

Here’s the thing about web scraping in the travel industry: everyone knows it exists but few know the details.

Details like how does web scraping happen and how will I know? Is web scraping just part of doing business online, or can it be stopped? And lastly, if web scraping can be stopped, should it always be stopped?

These questions and the challenge of web scraping are relevant to every player in the travel industry. Travel suppliers, OTAs and meta search sites are all being scraped. We have the data to prove it; over 30% of travel industry website visitors are web scrapers.

Google Analytics, and most other analytics tools do not automatically remove web scraper traffic, also called “bot” traffic, from your reports – so how would you know this non-human and potentially harmful traffic exists? You have to look for it.

This is a good time to note that I am CEO of a bot-blocking company called Distil Networks, and we serve the travel industry as well as digital publishers and eCommerce sites to protect against web scraping and data theft – we’re on a mission to make the web more secure.

So I am admittedly biased, but will do my best to provide an educational account of what we’ve learned to be true about web scraping in travel – and why this is an issue every travel company should at the very least be knowledgeable about.

Overall, I see an alarming lack of awareness around the prevalence of web scraping and bots in travel, and I see confusion around what to do about it. As we talk this through I’ll explain what these “bots” are, how to find them and how to manage them to better protect and leverage your travel business.

What are bots, web scrapers and site indexers? Which are good and which are bad?

The jargon around web scraping is confusing – bots, web scrapers, data extractors, price scrapers, site indexers and more – what’s the difference? Allow me to quickly clarify.

–> Bots: This is a general term that refers to non-human traffic, or robot traffic that is computer generated. Bots are essentially a line of code or a program that is created to perform specific tasks on a large scale.  Bots can include web scrapers, site indexers and fraud bots. Bots can be good or bad.

–> Web Scraper: (web harvesting or web data extraction) is a computer software technique of extracting information from websites (source, Wikipedia). Web scrapers are usually bad.

If your travel website is being scraped, it is most likely your competitors are collecting competitive intelligence on your prices. Some companies are even built to scrape and report on competitive price as a service. This is difficult to prove, but based on a recent Distil Networks study, prices seem to be main target.You can see more details of the study and infographic here.

One case study is Ryanair. They have been particularly unhappy about web scraping and won a lawsuit against a German company in 2008, incorporated Captcha in 2011 to stop new scrapers, and when Captcha wasn’t totally effective and Cheaptickets was still scraping, they took to the courts once again.

So Ryanair is doing what seems to be a consistent job of fending off web scrapers – at least after the scraping is performed. Unfortunately, the amount of time and energy that goes into identifying and stopping web scraping after the fact is very high, and usually this means the damage has been done.

This type of web scraping is bad because:

    Your competition is likely collecting your price data for competitive intelligence.

    Other travel companies are collecting your flights for resale without your consent.

    Identifying this type of web scraping requires a lot of time and energy, and stopping them generally requires a lot more.

Web scrapers are sometimes good

Sometimes a web scraper is a potential partner in disguise.

Meta search sites like Hipmunk sometimes get their start by scraping travel site data. Once they have enough data and enough traffic to be valuable they go to suppliers and OTAs with a partnership agreement. I’m naming Hipmunk because the Company is one of th+e few to fess up to site scraping, and one of the few who claim to have quickly stopped scraping when asked.

I’d wager that Hipmunk and others use(d) web scraping because it’s easy, and getting a decision maker at a major travel supplier on the phone is not easy, and finding legitimate channels to acquire supplier data is most definitely not easy.

I’m not saying you should allow this type of site scraping – you shouldn’t. But you should acknowledge the opportunity and create a proper channel for data sharing. And when you send your cease and desist notices to tell scrapers to stop their dirty work, also consider including a note for potential partners and indicate proper channels to request data access.

–> Site Indexer: Good.

Google, Bing and other search sites send site indexer bots all over the web to scour and prioritize content. You want to ensure your strategy includes site indexer access. Bing has long indexed travel suppliers and provided inventory links directly in search results, and recently Google has followed suit.

–> Fraud Bot: Always bad.

Fraud bots look for vulnerabilities and take advantage of your systems; these are the pesky and expensive hackers that game websites by falsely filling in forms, clicking ads, and looking for other vulnerabilities on your site. Reviews sections are a common attack vector for these types of bots.

How to identify and block bad bots and web scrapers

Now that you know the difference between good and bad web scrapers and bots, how do you identify them and how do you stop the bad ones? The first thing to do is incorporate bot-identification into your website security program. There are a number of ways to do this.

In-house

When building an in house solution, it is important to understand that fighting off bots is an arms race. Every day web scraping technology evolves and new bots are written. To have an effective solution, you need a dynamic strategy that is always adapting.

When considering in-house solutions, here are a few common tactics:

    CAPTCHAs – Completely Automated Public Turing Tests to Tell Computers and Humans Apart (CAPTCHA), exist to ensure that user input has not been generated by a computer. This has been the most common method deployed because it is simple to integrate and can be effective, at least at first. The problem is that Captcha’s can be beaten with a little workand more importantly, they are a nuisance to end usersthat can lead to a loss of business.

    Rate Limiting- Advanced scraping utilities are very adept at mimicking normal browsing behavior but most hastily written scripts are not. Bots will follow links and make web requests at a much more frequent, and consistent, rate than normal human users. Limiting IP’s that make several requests per second would be able to catch basic bot behavior.

    IP Blacklists - Subscribing to lists of known botnets & anonymous proxies and uploading them to your firewall access control list will give you a baseline of protection. A good number of scrapers employ botnets and Tor nodes to hide their true location and identity. Always maintain an active blacklist that contains the IP addresses of known scrapers and botnets as well as Tor nodes.

    Add-on Modules – Many companies already own hardware that offers some layer of security. Now, many of those hardware providers are also offering additional modules to try and combat bot attacks. As many companies move more of their services off premise, leveraging cloud hosting and CDN providers, the market share for this type of solution is shrinking.

    It is also important to note that these types of solutions are a good baseline but should not be expected to stop all bots. After all, this is not the core competency of the hardware you are buying, but a mere plugin.

Some example providers are:

    Impreva SecureSphere- Imperva offers Web Application Firewalls, or WAF’s. This is an appliance that applies a set of rules to an HTTP connection. Generally, these rules cover common attacks such as Cross-site Scripting (XSS) and SQL Injection. By customizing the rules to your application, many attacks can be identified and blocked. The effort to perform this customization can be significant and needs to be maintained as the application is modified.

    F5 – ASM – F5 offers many modules on their BigIP load balancers, one of which is the ASM. This module adds WAF functionality directly into the load balancer. Additionally, F5 has added policy-based web application security protection.

Software-as-a-service

There are website security software options that include, and sometimes specialize in web scraping protection. This type of solution, from my perspective, is the most effective path.

The SaaS model allows someone else to manage the problem for you and respond with more efficiency even as new threats evolve.  Again, I’m admittedly biased as I co-founded Distil Networks.

When shopping for a SaaS solution to protect against web scraping, you should consider some of the following factors:

•    Does the provider update new threats and rules in real time?

•    How does the solution block suspected non-human visitors?

•    Which types of proactive blocking techniques, such as code injections, does the provider deploy?

•    Which of the reactive techniques, such as rate limiting, are used?

•    Does the solution look at all of your traffic or a snapshot?

•    Can the solution block bots before they reach your infrastructure – and your data?

•    What kind of latency does this solution introduce?

I hope you now have a clearer understanding of web scraping and why it has become so prevalent in travel, and even more important, what you should do to protect and leverage these occurrences.

Source: http://www.tnooz.com/article/what-you-need-to-know-about-web-scraping-how-to-understand-identify-and-sometimes-stop/

Friday, 22 May 2015

Roles of Data Mining in Predicting, Tracking, and Containing the Ebola Outbreak

One of the most diverse continents on earth, Africa astounds the world with its vast savannas and great deserts and with its ancient architecture and modern cities, but Africa also has its share of tragedies and woes.

First identified in Democratic Republic of Congo’s Ebola River in 1976, Ebola Hemorrhagic Fever, a deadly zoonotic disease caused by Ebola virus, has been spreading in West Africa like a wildfire, engulfing everything on its way and creating widespread panic.

What has added insult to injury is the fact that the region has long endured the severe consequences of civil wars and social conflicts, and diseases like malaria, HIV/AIDS, yellow fever, cholera etc. have remained endemic to the region for a long time, causing tens of thousands of deaths every year.

Reportedly, Ebola has already killed at least 2,296 people, and there are about 3,685 confirmed cases of infection. Mortality rate has been swinging between 50% to 90%, depending on the quality of care and nutrition. According to WHO, the disease is likely to infect as much as 20,000 people before it is finally brought under control.

Crisis of Data

When it comes to healthcare management, clinical data is one of the key components. The value of data becomes more urgent in the emergency situation like that of West Africa. The more relevant data you have, the bigger picture you can create for taking aggressive measures. To use Peter Drucker’s words, “What gets measured gets managed.”

Factual data is a precondition for the doctors and health science experts working in the field for measuring and managing the situation. Data helps them to assess their successes or failures and reorient their actions. One of the important reasons why the fight against the Ebola outbreak is turning out into a losing battle is the insufficiency of data. Recently, Scientific American magazine wrote:

Right now, there are not even enough beds for sick patients nor enough data coming in to help track cases. Surveillance and tracking of those who were possibly exposed to Ebola remain inadequate.

In Science magazine, Gretchen Vogel suggests that the death toll of Ebola patients could be much higher than it is currently estimated. She says, “Exactly how many unrecorded Ebola deaths have occurred will never be known. Health officials are keeping track of suspected and probable cases, many of which are people who died before they could be tested.” Greg Slabodkin voices similar concerns in Health Data Management and points at the need of an integrated global biosurveillance system.

The absence of reliable and actionable data has badly hampered the efforts of combatting Ebola and providing proper medical care to the victims. CDC Director Dr. Tom Frieden describes it as a “fog-of-war situation”.

Data Mining: Bots Were the First to Warn

When you flip the coin, however, the situation is not completely bleak and desperate. Even if Big Data technologies have fallen short in predicting, tracking, and containing the epidemic, mainly due to the lack of data from the ground, it has not entirely failed. Data scientists and healthcare experts world over are making concerted efforts to know, track, and defeat the Ebola virus—some on the ground and some in their labs.

The increasing level of collaboration among the biomedical specialists, geneticist, virologists, and IT experts has definitely contributed to slow down the transmission of the virulent disease dubbed as “the plague of modern day”. Médecins Sans Frontières and Healthmap.org are the excellent examples in this regard.

    “By deploying bots and crawlers and by using advanced machine learning algorithms, the Boston-based global infectious disease surveillance system, HealthMap was able to predict and raise concerns about the spread of a mysterious hemorrhagic fever in West Africa nine days earlier than WHO did.”

Run by a team of 45 researchers, epidemiologists, and software developers at Boston Children’s Hospital, HealthMap mines data from search engine queries, social media platforms, health information sites, news reports and crowd-sourced information to track the transmission of the disease and provides an up-to-date timeline report with an interactive map, making it easier for the international health agencies to devise more effective action plans.

HealthMap serves as a good example of how crucial Big Data and data mining technologies could be for handling a healthcare emergency with fact-based and data-driven decisions.

Ebola Data

In their letter to The Lancet, research scientist Rashid Ansumana and his colleagues, working on Ebola in Sierra Leone, highlighted on the need of developing epidemic surveillance systems “by adopting new data-sharing technologies.” They wrote, “Emerging technologies can help early warning systems, outbreak response, and communication between health-care providers, wildlife and veterinary professionals, local and national health authorities, and international health agencies.”

Data-Driven Initiatives to Control the Outbreak

The era of systematic use of data for making better epidemiological predictions and for finding effective healthcare solutions began with Google Flue Trends in 2007, and the rapidly developing tools, technologies, and practices in Big Data have increased the roles of data in healthcare management.

There are a number of data-driven undertakings in progress which have contributed to counter the raging spread of Ebola. Brockmann Lab, run by Professor Dirk Brockmann and his colleagues, for example, has created a computer model for studying correlations and probabilities in the explosion of new cases of infection.

World Airtraffic  Transportation and Relative Import Risk, Source: Brockmann Lab

By applying computational and statistical models, they predict which areas, cities or regions in the world are at the risk of becoming the next Ebola epidemic hotspots. Similarly, Alessandro Vespignani–a network scientist, statistical physicist, and Northeastern professor–has been using human mobility network data to track the cases of Ebola infection and dissemination.

The Swedish NGO Flowminder Foundation has been aggregating, mining, and analyzing anonymized mobile phone location data and is developing national mobility estimates for West Africa to help the local and international agencies to combat the disease.

Meanwhile, innovations with Epi Info VHF, a software tool for case management, contact tracing, analysis and reporting services for Ebola and other hemorrhagic fever outbreaks and OpenStreetMap project for getting location information and spatial data of the affected areas have further helped to guide the intervention initiatives.

However, with all optimism about the growing roles of Big Data and data mining, we also need to be mindful about their limitations. Newsweek aptly puts: “While no media-trawling bot could ever replace national and international health agencies, such tools may be starting to help fill in some of the most gaping holes in real-time knowledge.”

Source: http://www.grepsr.com/blog/data-mining-tracking-ebola-outbreak/

Wednesday, 20 May 2015

Hard-Scraped Hardwood Flooring: Restoration of History

Throughout History hardwood flooring has undergone dramatic changes from the meticulous hard-scraped hardwood polished floors of majestic plantations of the Deep South, to modern day technology providing maintenance free wood flooring designed for comfort and appearance. The hand-scraped hardwood floors of the South, depicted charm with old rustic nature and character that was often associated with this time era. To date, hand-scraped hardwood flooring is being revitalized and used in up-scale homes and places of businesses to restore the old country charm that once faded into oblivion.

As the name implies, hand-scraped flooring involves the retexturing the top layer of flooring material by various methods in an attempts to mimic the rustic appearance of flooring in yesteryears. Depending on the degree of texture required, hand scraping hardwood material is often accomplished by highly skilled craftsmen with specialized tools and years of experience perfecting this procedure. When properly done, hand-scraped hardwood floors add texture, richness and uniqueness not offered in any similar hardwood flooring product.

Rooted with history, these types of floors are available in finished or unfinished surfaces. The majority of the individuals selecting hand-scraped hardwood flooring elect a prefinished floor to reduce costs per square foot in installation and finishing labor charges, allowing for budget guidelines to bend, not break. As expected, hand-scraped flooring is expensive and depending on the grade and finish selected, can range from $15-40$ per square foot and beyond for material only. Preparation of the material is labor intensive adding to the overall cost per square foot dramatically. Recommended professional installation can and often does increase the cost per square foot as well, placing this method of hardwood flooring well out of reach of the average hardwood floor purchaser.

With numerous selections of hand-scraped finishes available, each finish is designed to bring out a different appearance making it a one-of-a-kind work of art. These numerous finish selections include:

• Time worn aged, dark coloring stain application bringing out grain characteristics

• Wire brushed, providing a highlighted "grainy" effect with obvious rough texture

• Hand sculpted, smoother distressed uniform appearance

• French Bleed, staining of edges and side joints with a much darker stain to give a bleeding effect to the wood

• Hand Hewn or Rough Sawn, with visible and noticeable saw marks

Regardless of the selection made, scraped flooring cannot be compared to any other available flooring material based on durability, strength and visual appearance. Limited by only the imagination and creativity, several wood species can be used to create unusual floor patterns, highlighting main focal points of personal libraries and art collections.

The precise process utilized in the creation of scraped floors projects a custom look with deep color and subtle warm highlights. With radiant natural light reflecting off this type of floor, the effect of beauty and depth is radiated in a fashion that fills the room with solitude and serenity encompassing all that enter. Hand-scraped hardwood floors speak of the past, a time of decent, a time or war and ambiguity towards other races and the blood- shed so that all men could be treated as equals. More than exquisite flooring, hand-scraped hardwood flooring is the restoration of History.

Source: http://ezinearticles.com/?Hard-Scraped-Hardwood-Flooring:-Restoration-of-History&id=6333218

Sunday, 17 May 2015

Introducing ScrapeShield: Discover, Defend & Deter Content Scraping

If you're a publisher, whether an individual blogger or major media outlet, you've undoubtedly experienced content scraping. Searching the web for an article you've published or other original content you've created and you find it copied and republished on some other random website. Often the site will be full of ads. And, sometimes, it will even rank higher in search results than your original work.

While you may envision an army of individuals copying and pasting your content on their sites, the truth is content scraping is typically an automated process with bots that grab original content and then republish it without human intervention onto link farm sites. CloudFlare has blocked many of these bots automatically in the past, but we decided it was time to do something to more actively stop them.

Introducing ScrapeShield

ScrapeShield is an app created by the CloudFlare team. It incorporates several existing CloudFlare features like email obfuscation and hotlink protection that serve to protect from content scraping and adds a number of new features as well. Because we believe every publisher of original content should be able to understand and control how their work is used, we're providing ScrapeShield free for every CloudFlare user.

Detect, Defend & Deter

ScrapeShield has different elements to help you detect when your content is scraped, defend your site against content scrapers, and even deter content scrapers from targeting you in the first place. If you enable ScrapeShield, CloudFlare will automatically insert invisible tracking beacons in your content. When automated bots scrape your content, they pull the beacons along with them. CloudFlare detects these beacons when they ping from sites that aren't your own. You can access your ScrapeShield control panel to see where your content is being republished. Not only is this useful in showing scraping, but you can also see users who are reading your content through proxy services like Flipboard or Pulse.

The data from the content beacons is fed back into CloudFlare's protection system. As CloudFlare identifies content scraping bots, we automatically prevent them from accessing your site. Just like Project Honey Pot, the original inspiration for CloudFlare, used traps to detect when spammers were harvesting email addresses, CloudFlare now uses data from ScrapeShield to identify content scrapers and keep them off publishers' sites.

Maze

We didn't want to just stop scrapers from attacking sites on CloudFlare, we also wanted to tie up their resources so they couldn't harm the rest of the web. To do this, we created Maze. Maze routes known content scrapers who are visiting ScrapeShield-protected sites into a virtual labyrinth of gibirish and gobbledygook. We dynamically throttle the bandwidth and speed so instead of the pages loading as fast as possible, the connection is held open to the scrapers and their resources are tied up.

We use excess resources on the CloudFlare network to generate Maze, and it doesn't consume any of our publishers' resources or add any additional load to their sites. What's beautiful about the system is that the only way that content scrapers can be sure they're avoiding Maze is to avoid CloudFlare's IP addresses entirely. For any content scrapers who may be reading this, here's a helpful list of all of our IPs so you can make sure to stay away.

No Pinning

Finally, with the rise of sites like Pinterest, innocent content scraping may become even more prolific. While many sites welcome their images being pinned, we wanted to make it easy to opt out. ScrapeShield includes an option to add the no-pinning meta tag to your site to prevent your images from being pinned to the site. As other similar services include a mechanism to opt out, expect that we'll include an easy way for you to do so right from the ScrapeShield interface.

The health of the web depends on publishers creating original content getting credit for their creations. Cloud Flare is committed to building a better web and we're extremely excited about ScrapeShield as a new tool to help publishers do exactly that.

Source: https://blog.cloudflare.com/introducing-scrapeshield-discover-defend-dete/

Friday, 8 May 2015

Kimono Is A Smarter Web Scraper That Lets You “API-ify” The Web, No Code Required

A new Y Combinator-backed startup called Kimono wants to make it easier to access data from the unstructured web with a point-and-click tool that can extract information from webpages that don’t have an API available. And for non-developers, Kimono plans to eventually allow anyone track data without needing to understand APIs at all.

This sort of smarter “web scraper” idea has been tried before, and has always struggled to find more than a niche audience. Previous attempts with similar services like Dapper or Needlebase, for example, folded. Yahoo Pipes still chugs along, but it’s fair to say that the service has long since been a priority for its parent company.

But Kimono’s founders believe that the issue at hand is largely timing.

“Companies more and more are realizing there’s a lot of value in opening up some of their data sets via APIs to allow developers to build these ecosystems of interesting apps and visualizations that people will share and drive up awareness of the company,” says Kimono co-founder Pratap Ranade. (He also delves into this subject deeper in a Forbes piece here). But often, companies don’t know how to begin in terms of what data to open up, or how. Kimono could inform them.

Plus, adds Ranade, Kimono is materially different from earlier efforts like Dapper or Needlebase, because it’s outputting to APIs and is starting off by focusing on the developer user base, with an expansion to non-technical users planned for the future. (Meanwhile, older competitors were often the other way around).

The company itself is only a month old, and was built by former Columbia grad school companions Ranade and Ryan Rowe. Both left grad school to work elsewhere, with Rowe off to Frog Design and Ranade at McKinsey. But over the nearly half-dozen or so years they continued their careers paths separately, the two stayed in touch and worked on various small projects together.

One of those was Airpapa.com, a website that told you which movies were showing on your flights. This ended up giving them the idea for Kimono, as it turned out. To get the data they needed for the site, they had to scrape data from several publicly available websites.

“The whole process of cleaning that [data] up, extracting it on a schedule…it was kind of a painful process,” explains Rowe. “We spent most of our time doing that, and very little time building the website itself,” he says. At the same time, while Rowe was at Frog, he realized that the company had a lot of non-technical designers who needed access to data to make interesting design decisions, but who weren’t equipped to go out and get the data for themselves.

With Kimono, the end goal is to simplify data extraction so that anyone can manage it. After signing up, you install a bookmarklet in your browser, which, when clicked, puts the website into a special state that allows you to point to the items you want to track. For example, if you were trying to track movie times, you might click on the movie titles and showtimes. Then Kimono’s learning algorithm will build a data model involving the items you’ve selected.

That data can be tracked in real time and extracted in a variety of ways, including to Excel as a .CSV file, to RSS in the form of email alerts, or for developers as a RESTful API that returns JSON. Kimono also offers “Kimonoblocks,” which lets you drop the data as an embed on a webpage, and it offers a simple mobile app builder, which lets you turn the data into a mobile web application.

For developer users, the company is currently working on an API editor, which would allow you to combine multiple APIs into one.

So far, the team says, they’ve been “very pleasantly surprised” by the number of sign-ups, which have reached ten thousand*. And even though only a month old, they’ve seen active users in the thousands.

Initially, they’ve found traction with hardware hackers who have done fun things like making an airhorn blow every time someone funds their Kickstarter campaign, for instance, as well as with those who have used Kimono for visualization purposes, or monitoring the exchange rates of various cryptocurrencies like Bitcoin and dogecoin. Others still are monitoring data that’s later spit back out as a Twitter bot.

Kimono APIs are now making over 100,000 calls every week, and usage is growing by over 50 percent per week. The company also put out an unofficial “Sochi Olympics API” to showcase what the platform can do.

The current business model is freemium based, with pricing that kicks in for higher-frequency usage at scale.

The Mountain View-based company is a team of just the two founders for now, and has initial investment from YC, YC VC and SV Angel.

Source: http://techcrunch.com/2014/02/18/kimono-is-a-smarter-web-scraper-that-lets-you-api-ify-the-web-no-code-required/

Thursday, 30 April 2015

Web Data Scraping - Scrape Business Data in no time

The Internet has evolved as one of the largest repositories of information for your business. You can design intelligent business processes to access a whole host of relevant information sources that will help you strategize, implement and deliver effective business objectives. Leveraging the benefits and usefulness of Web Scraping Tools is one such methodology that most businesses have adopted. Let us take a look at some of the ways it helps you easily scrape data relevant for your business.

Scraping for Business Information

Web Data Scraping is a technique, employed by most organizations. It involves the implementation of tools that help businesses extract unstructured data and convert them into usable business information. The focus of most scraping initiatives revolves around the organization’s need to glean the following information:

•    Competitor analysis to structure and strategist effectively

•    Price comparisons to price their products competitively

•    Customer feedbacks to enhance their product portfolio and provide customers with better brand experience   Market dynamics to help them identify areas of opportunities and threats

Using Scraping Tools

The abundance of information available on the Internet that helps you build up a productive business strategy can be easily extracted and leveraged to benefit your business. Tools have been designed with intuitive interface and intelligent algorithms which help in furthering this end.

Website Data Scraping tools are equipped for compatibility with a wide variety of applications so as to be able to explore a huge range of information sources.  These tools are fully automated and display the drag and drop facility ensuring users get to leverage the benefits of speed and convenience.

Data extraction tools are not only adept at extracting data, but are also equally well-equipped to combine relevant statistics from several social media platforms like YouTube, Twitter, and Google Analytics and so on. This helps businesses to analyse trends and plan strategies accordingly.

Challenges of the Data Scraping Process

Just as there is no dearth of data to be collected from the Web, there is also an abundance of web scraping tools to execute the data collection process. However, the capability of the tool to help you collect the appropriate data needs to be assured before you can proceed with its implementation. Some of the challenges faced by most businesses owing to their wrong choice of tools include the following:

•    Run-of-the-mill extraction tools are unable to scale up sufficiently in order to capture large volumes of data

•    Some tools are also unable to establish compatibility with most data sources and therefore do not provide a holistic data collection approach

•    Some tools are also not equipped to conduct an automatic detection of updates made to a data source and therefore end up providing inaccurate data.

In the light of all this it is essential that you identify the right tool for your need and select one that is embedded with an updated technology to help you achieve the following:

•    Ensure that you are able to access the appropriate data that you want

•    Help you structure it in the format you want

•    Provide quick and easy access to all available data sources no matter how complex

•    Run accurately and is a reliable source to help you churn out usable information.

Source: http://scraping-solutions.blogspot.in/2014_07_01_archive.html

Tuesday, 28 April 2015

A Guide to Web Scraping Tools

Web Scrapers are tools designed to extract / gather data in a website via crawling engine usually made in Java, Python, Ruby and other programming languages.Web Scrapers are also called as Web Data Extractor, Data Harvester , Crawler and so on which most of them are web-based or can be installed in local desktops.

Its main purpose is to enable webmasters, bloggers, journalist and virtual assistants to harvest data from a certain website whether text, numbers, contact details and images in a structured way which cannot be done easily thru manual copy and paste method. Typically, it transforms the unstructured data on the web, from HTML format into a structured data stored in a local database or spreadsheet or automates web human browsing.

Web Scraper Usage

Web Scrapers are also being used by SEO and Online Marketing Analyst to pull out some data privately from the competitor’s website such as high targeted keywords, valuable links, emails & traffic sources that were also perform by SEOClerk, Google and many other web crawling sites.

Includes:

•    Price comparison
•    Weather data monitoring
•    Website change detection
•    Research
•    Web mash up
•    Info graphics
•    Web data integration
•    Web Indexing & rank checking
•    Analyze websites quality links

List of Popular Web Scrapers

There are hundreds of Web Scrapers today available for both commercial and personal use. If you’ve never done any web scraping before, there are basic

Web scraping tools like YahooPipes, Google Web Scrapers and Outwit Firefox extensions that it’s good to start with but if you need something more flexible and has extra functionality then,  check out the following:

HarvestMan [ Free Open Source]

HarvestMan is a web crawler application written in the Python programming language. HarvestMan can be used to download files from websites, according to a number of user-specified rules. The latest version of HarvestMan supports as much as 60 plus customization options. HarvestMan is a console (command-line) application. HarvestMan is the only open source, multithreaded web-crawler program written in the Python language. HarvestMan is released under the GNU General Public License.Like Scrapy, HarvestMan is truly flexible however, your first installation would not be easy.

Scraperwiki [Commercial]

Using a minimal programming you will be able to extract anything. Off course, you can also request a private scraper if there’s an exclusive in there you want to protect. In other words, it’s a marketplace for data scraping.

Scraperwiki is a site that encourages programmers, journalists and anyone else to take online information and turn it into legitimate datasets. It’s a great resource for learning how to do your own “real” scrapes using Ruby, Python or PHP. But it’s also a good way to cheat the system a little bit. You can search the existing scrapes to see if your target website has already been done. But there’s another cool feature where you can request new scrapers be built.  All in all, a fantastic tool for learning more about scraping and getting the desired results while sharpening your own skills.

Best use: Request help with a scrape, or find a similar scrape to adapt for your purposes.

FiveFilters.org [Commercial]   

Is an online web scraper available for commercial use. Provides easy content extraction using Full-Text RSS tool which can identify and extract web content (news articles, blog posts, Wikipedia entries, and more) and return it in an easy to parse format. Advantages; speedy article extraction, Multi-page support, has a Autodetection and  you can deploy  on the cloud server without database required.

Kimono

Produced by Kimono labs this tool lets you convert data to into apis for automated export.   Benjamin Spiegel did a great Youmoz post on how to build a custom ranking tool with Kimono, well worth checking out!

Mozenda [Commercial]

This is a unique tool for web data extraction or web scarping.Designed for easiest and fastest way of getting data from the web for everyone. It has a point & click interface and with the power of the cloud you can scrape, store, and manage your data all with Mozenda’s incredible back-end hardware. More advance, you can automate your data extraction leaving without a trace using Mozenda’s  anonymous proxy feature that could rotate tons of IP’s .

Need that data on a schedule? Every day? Each hour? Mozenda takes the hassle out of automating and publishing extracted data. Tell Mozenda what data you want once, and then get it however frequently you need it. Plus it allows advanced programming using REST API the user can connect directly Mozenda account.

Mozenda’s Data Mining Software is packed full of useful applications especially for sales people. You can do things such as “lead generation, forecasting, acquiring information for establishing budgets, competitor pricing analysis. This software is a great companion for marketing plan & sales plan creating.

Using Refine Capture tetx tool, Mozenda is smart enough to filter the text you want stays clean or get  the specific text or split them into pieces.

80Legs [Commercial]

The first time I heard about 80Legs my mind really got confused of what really this software does. 80Legs like Mozenda is a web-based data extraction  tool with customizable features:

•    Select which websites to crawl by entering URLs or uploading a seed list
•    Specify what data to extract by using a pre-built extractor or creating your own
•    Run a directed or general web crawler
•    Select how many web pages you want to crawl
•    Choose specific file types to analyze

80 legs offers customized web crawling that lets you get very specific about your crawling parameters, which tell 80legs what web pages you want to crawl and what data to collect from those web pages and also the general web crawling which can collect data like web page content, outgoing links and other data. Large web crawls take advantage of 80legs’ ability to run massively parallel crawls.

Also crawls data feeds and offers web extraction design services. (No installation needed)

ScrapeBox [Commercial]

ScrapeBox are most popular web scraping tools to SEO experts, online marketers and even spammers with its very user-friendly interface you can easily harvest data from a website;

•    Grab Emails
•    Check page rank
•    Checked high value backlinks
•    Export URLS
•    Checked Index
•    Verify working proxies
•    Powerful RSS Submission

Using thousands of rotating proxies you will be able to sneak on the competitor’s site keywords, do research on .gov sites, harvesting data, and commenting without getting blocked.

The latest updates allow the users to spin comments and anchor text to avoid getting detected by search engines.

You can also check out my guide to using Scrapebox for finding guest posting opportunities:

Scrape.it [Commercial]

Using a simple point & click Chrome Extension tool, you can extract data from websites that render in javascript. You can automate filling out forms, extract data from popups, navigate and crawl links across multiple pages, extract images from even the most complex websites with very little learning curve. Schedule jobs to run at regular intervals.

When a website changes layout or your web scraper stops working, scrape.it  will fix it automatically so that you can continue to receive data uninterrupted and without the need for you to recreate or edit it yourself.

They work with enterprises using our own tool that we built to deliver fully managed solutions for competitive pricing analysis, business intelligence, market research, lead generation, process automation and compliance & risk management requirements.

Features:

    Very easy web date extraction with Windows like Explorer interface

    Allowing you to extract text, images and files from modern Web 2.0 and HTML5 websites which uses Javascript & AJAX.

    The user could select what features they’re going to pay with

    lifetime upgrade and support at no extra charge on premium license

Scrapy [Free Open Source]

Off course the list would not be cool without Scrapy, it is a fast high-level screen scraping and web crawling framework, used to crawl websites and extract structured data from their pages. It can be used for a wide range of purposes, from data mining to monitoring and automated testing.

Features:

•         Design with simplicity- Just writes the rules to extract the data from web pages and let Scrapy crawl the entire web site. It can crawl 500 retailers’ sites daily.

•         Ability to attach new code for extensibility without having to touch the framework core

•         Portable, open-source, 100% Python- Scrapy is completely written in Python and runs on Linux, Windows, Mac and BSD

•         Scrapy comes with lots of functionality built in.

•         Scrapy is extensively documented and has an comprehensive test suite with very good code coverage

•         Good community and commercial support

 Cons: The installation process is hard to perfect especially for beginners

Needlebase [Commercial]

Many organizations, from private companies to government agencies, store their info in a searchable database that requires you navigate a list page listing results, and a detail page with more information about each result.  Grabbing all this information could result in thousands of clicks, but as long as it fits the same formula, Needlebase can do it for you.  Point and click on example data from one page once to show Needlebase how your site is structured, and it will use that pattern to extract the information you’re looking for into a dataset.  You can query the data through Needle’s site, or you can output it as a CSV or other file format of your choice.  Needlebase can also rerun your scraper every day to continuously update your dataset.

OutwitHub [Free]

This Firefox extension is one of the more robust free products that exists Write your own formula to help it find information you’re looking for, or just tell it to download all the PDFs listed on a given page.  It will suggest certain pieces of information it can extract easily, but it’s flexible enough for you to be very specific in directing it.  The documentation for Outwit is especially well written, they even have a number of tutorials for what you might be looking to do.  So if you can’t easily figure out how to accomplish what you want, investing a little time to push it further can go a long way.

Best use: more text

irobotsoft [Free}

This is a free program that is essentially a GUI for web scraping. There’s a pretty steep learning curve to figure out how to work it, and the documentation appears to reference an old version of the software. It’s the latest in a long tradition of tools that lets a user click through the logic of web scraping. Generally, these are a good way to wrap your head around the moving parts of a scrape, but the products have drawbacks of their own that makes them little easier than doing the same thing with scripts.

Cons: The documentation seems outdated

Best use: Slightly complex scrapes involving multiple layers.

iMacros [Free]

The  same ethos on how microsoft macros works, iMacros automates repetitive task.Whether you choose the website, Firefox extension, or Internet Explorer add-on flavor of this tool, it can automate navigating through the structure of a website to get to the piece of info you care about. Record your actions once, navigating to a specific page, and entering a search term or username where appropriate.  Especially useful for navigating to a specific stock you care about, or campaign contribution data that’s mired deep in an agency website and lacks a unique Web address.  Extract that key piece (pieces) of info into a usable form.  Can also help convert Web tables into usable data, but OutwitHub is really more suited to that purpose.  Helpful video and text tutorials enable you to get up to speed quickly.

Best use: Eliminate repetition in navigating to a particular datapoint in a website that you’re checking up on often by recording a repeatable action that pulls the datapoint out of the clutter it’s naturally surrounded by.

InfoExtractor [Commercial]

This is a neat little web service that generates all sorts of information given a list of urls. Currently, it only works for YouTube video pages, YouTube user profile pages, Wikipedia entries, Huffingtonpost posts, Blogcatalog blog posts and The Heritage Foundation blog (The Foundry). Given a url, the tool will return structured information including title, tags, view count, comments and so on.

Google Web Scraper [Free]

A browser-based web scraper works like Firefox’s Outwit Hub, it’s designed for plain text extraction from any online pages and export to spreadsheets via Google docs. Google Web Scraper can be downloaded as an extension and you can install it in your Chrome browser without seconds. To use it: highlight a part of the webpage you’d like to scrape, right-click and choose “Scrape similar…”. Anything that’s similar to what you highlighted will be rendered in a table ready for export, compatible with Google Docs™. The latest version still had some bugs on spreadsheets.

Cons: It doesn’t work for images and sometimes it can’t perform well on huge volume of text but it’s easy and fast to use.


Tutorials:

Scraping Website Images Manually using Google Inspect Elements

The main purpose of Google Inspect Elements is for debugging like the Firefox Firebug however, if you’re flexible you can use this tool also for harvesting images in a website. Your main goal is to get the specific images like web backgrounds, buttons, banners, header images and product images which is very useful for web designers.

Now, this is a very easy task. First, you will definitely need to download and install the Google Chrome browser in your computer. After the installation do the following:

1. Open the desired webpage in Google Chrome

2. Highlight any part of the website and right click > choose Google Inspect Elements

3. In the Google Inspect Elements, go to Resources tab

4. Under Resources tab, expand all folders. You will eventually see script folders and IMAGES folders

5. In the Images folders, just use arrow keys to find the images you need to have (see the screenshot above)

6. Next, right click the images and choose Open the Image in New Tab

7. Finally, right click the image > choose Save Image As… . (save to your local folder)

You’re done!

How to Extract Links from a Web Page with OutWit Hub

In this tutorial we are going to learn how to extract links from a webpage with OutWit Hub.

Sometimes it can be useful to extract all links from a given web page. OutWit Hub is the easiest way to achieve this goal.

1. Launch OutWit Hub

If you haven’t installed OutWit Hub yet, please refer to the Getting Started with OutWit Hub tutorial.

Begin by launching OutWit Hub from Firefox. Open Firefox then click on the OutWit Button in the toolbar.

If the icon is not visible go to the menu bar and select Tools -> OutWit -> OutWit Hub

OutWit Hub will open displaying the Web page currently loaded on Firefox.


2. Go to the Desired Web Page

In the address bar, type the URL of the Website.

Go to the Page view where you can see the Web page as it would appear in a traditional browser.

Now, select “Links” from the view list.

In the “Links” widget, OutWit Hub displays all the links from the current page.

If you want to export results to Excel, just select all links using ctrl/cmd + A, then copy using ctrl/cmd + C and paste it in Excel (ctrl/cmd + V).

Source: http://www.garethjames.net/a-guide-to-web-scrapping-tools/

Sunday, 26 April 2015

Social Media Crawling & Scraping services for Brand Monitoring

Crawling social media sites for extracting information is a fairly new concept – mainly due to the fact that most of the social media networking sites have cropped up in the last decade or so. But it’s equally (if not more) important to grab this ever-expanding User-Generated-Content (UGC) as this is the data that companies are interested in the most – such as product/service reviews, feedback, complaints, brand monitoring, brand analysis, competitor analysis, overall sentiment towards the brand, and so on.

Scraping social networking sites such as Twitter, Linkedin, Google Plus, Instagram etc. is not an easy task for in-house data acquisition departments of most companies as these sites have complex structures and also restrict the amount and frequency of the data that they let out to crawlers. This kind of a task is best left to an expert, such as PromptCloud’s Social Media Data Acquisition Service – which can take care of your end-to-end requirements and provide you with the desired data in a minimal turnaround time. Most of the popular social networking sites such as Twitter and Facebook let crawlers extract data only through their own API (Application Programming Interface), so as to control the amount of information about their users and their activities.

PromptCloud respects all these restrictions with respect to access to content and frequency of hitting their servers to make sure that user information is not compromised and their experience with the site is unhindered.

Social Media Scraping Experts

At PromptCloud, we have developed an expertise in crawling and scraping social media data in real-time. Such data can be from diverse sources such as – Twitter, Linkedin groups, blogs, news, reviews etc. Popular usage of this data is in brand monitoring, trend watching, sentiment/competitor analysis & customer service, among others.

Our low-latency component can extract data on the basis of specific keywords, categories, geographies, or a combination of these. We can also take care of complexities such as multiple languages as well as tweets and profiles of specific users (based on keywords or geographies). Sample XML data can be accessed through this link – demo.promptcloud.com.

Structured data is delivered via a single REST-based API and every time new content is published, the feed gets updated automatically. We also provide data in any other preferred formats (XML, CSV, XLS etc.).

If you have a social media data acquisition problem that you want to get solved, please do get in touch with us.

Source: https://www.promptcloud.com/social-media-networking-sites-crawling-service/

Wednesday, 22 April 2015

Hand Scraped Flooring For a Natural and Unique Look

An option in hardwood flooring that is being increasingly adopted by those looking for something new, innovative and unique for their homes is hand scraped flooring. This type of wood flooring helps one achieve a distinct natural look on one's floor and also has a couple of advantages.

There are three types of scraping that you can get done on your wooden flooring: light, medium and hard. Preferably, if you have a light colored woodwork, then you should go for light scraping and if your floor has a darker shade, then you should opt for hard scraping. But, irrespective of the type of scraping you go for, you must ensure that the laborers doing the scraping are very skilled and impeccable in their job as hand scraping floors is an art that demands patience, time, talent and hard work.

Nowadays, many people tend to go for machine scraping, attracted by the lower investment involved in it. But such people are unable to achieve the requisite natural effect on their floors as machines create patterns on the floors that are easily detectable. These patterns do not emerge with hand scraping and the consequent look is as random and unique as it gets.

Though such scraped flooring is a costly option in flooring, it demands little maintenance. While with perfectly smooth surfaces, you will be always on the edge ensuring that there are no scratches, with hand scraped floors, you will not have to be concerned about this as any new scratches will only add to the already distressed appearance of the flooring.

Prefinished hand scraped wood flooring is also available in the market nowadays. These eliminate the need of any on-site scraping. But this option is of course unsuitable for those who have already got their floors installed. As it is, if you get on-site scraping done, you will have more control over things as you would be able to see the scraping as it develops and would be therefore in a position to exercise your preferences more.

Source: http://ezinearticles.com/?Hand-Scraped-Flooring-For-a-Natural-and-Unique-Look&id=4581623

Saturday, 18 April 2015

How to Generate Sales Leads Using Web Scraping Services

The first stage of any selling process is what is popularly known as “lead generation”. This phase is what most businesses place at the apex of their sales concerns. It is a driving force that governs decision-making at its highest levels, and influences business strategy and planning. If you are about to embark on an outbound sales campaign and are in the process of looking for leads, you would acknowledge the fact that lead generation process is of extreme importance for any business.

Different lead generation techniques have been used over and over again by companies around the world to satiate this growing business need. Newer, more innovative methods have also emerged to help marketers in this process. One such method of lead generation that is fast catching on, and is poised to play a big role for businesses in the coming years, is web scraping. With web scraping, you can easily get access to multiple relevant and highly customized leads – a perfect starting point for any marketing, promotional or sales campaign.

The prominence of Web Scraping in overall marketing strategy

At present, levels of competition have risen sky high for most businesses. For success, lead generation and gaining insight about customer behavior and preferences is an essential business requirement. Web scraping is the process of scraping or mining the internet for information. Different tools and techniques can be used to harvest information from multiple internet sources based on relevance, and the structured and organized in a way that makes sense to your business. Companies that provide web scraping services essentially use web scrapers to generate a targeted lead database that your company can then integrate into its marketing and sales strategies and plans.

The actual process of web scraping involves creating scraping scripts or algorithms which crawl the web for information based on certain preset parameters and options. The scraping process can be customized and tuned towards finding the kind of data that your business needs. The script can extract data from websites automatically, collate and put together a meaningful collection of leads for business development.

Lead Generation Basics

At a very high level, any person who has the resources and the intent to purchase your product or service qualifies as a lead. In the present scenario, you need to go far deeper than that. Marketers need to observe behavior patterns and purchasing trends to ensure that a particular person qualifies as a lead. If you have a group of people you are targeting, you need to decide who the viable leads will be, acquire their contact information and store it in a database for further action.

List buying used to be a popular way to get leads, but their efficacy has dwindled over time. Web scraping is the fast coming up as a feasible lead generation technique, allowing you to find highly focused and targeted leads in short amounts of time. All you need is a service provider that would carry out the data mining necessary for lead generation, and you end up with a list of actionable leads that you can try selling to.

How Web Scraping makes a substantial difference

With web scraping, you can extract valuable predictive information from websites. Web scraping facilitates high quality data collection and allows you to structure marketing and sales campaigns better. To drive sales and maximize revenue, you need strong, viable leads. To facilitate this, you need critical data which encompasses customer behavior, contact details, buying patterns and trends, willingness and ability to spend resources, and a myriad of other aspects critical to ascertain the potential of an entity as a rewarding lead. Data mining through web scraping can be a great way to get to these factors and identifying the leads that would make a difference for your business.

web-scraping-service

Crawling through many different web locales using different techniques, web scraping services pick up a wealth of information. This highly relevant and specialized information instantly provides your business with actionable leads. Furthermore, this exercise allows you to fine-tune your data management processes, make more accurate and reliable predictions and projections, arrive at more effective, strategic and marketing decisions and customize your workflow and business development to better suit the current market.

The Process and the Tools

Lead generation, being one of the most important processes for any business, can prove to be an expensive proposition if not handled strategically. Companies spend large amounts of their resources acquiring viable leads they can sell to. With web scraping, you can dramatically cut down the costs involved in lead generation and take your business forward with speed and efficiency. Here are some of the time-tested web scraping tools which can come in handy for lead generation –

•    Website download software – Used to copy entire websites to local storage. All website pages are downloaded and the hierarchy of navigation and internal links preserve. The stored pages can then be viewed and scoured for information at any later time.     Web scraper – Tools that crawl through bulk information on the internet, extracting specific, relevant data using a set of pre-defined parameters.

•    Data grabber – Sifts through websites and databases fast and extracts all the information, which can be sorted and classified later.

•    Text extractor – Can be used to scrape multiple websites or locations for acquiring text content from websites and web documents. It can mine data from a variety of text file formats and platforms.

With these tools, web scraping services scrape websites for lead generation and provide your business with a set of strong, actionable leads that can make a difference.

Covering all Bases

The strength of web scraping and web crawling lies in the fact that it covers all the necessary bases when it comes to lead generation. Data is harvested, structured, categorized and organized in such a way that businesses can easily use the data provided for their sales leads. As discussed earlier, cold and detached lists no longer provide you with enough actionable leads. You need to look at various factors and consider them during your lead generation efforts –

•    Contact details of the prospect

•    Purchasing power and purchasing history of the prospect

•    Past purchasing trends, willingness to purchase and history of buying preferences of the prospect

•    Social markers that are indicative of behavioral patterns

•    Commercial and business markers that are indicative of behavioral patterns

•    Transactional details

•    Other factors including age, gender, demography, social circles, language and interests

All these factors need to be taken into account and considered in detail if you have to ensure whether a lead is viable and actionable, or not. With web scraping you can get enough data about every single prospect, connect all the data collected with the help of onboarding, and ascertain with conviction whether a particular prospect will be viable for your business.

Let us take a look at how web scraping addresses these different factors –

1. Scraping website’s


During the scraping process, all websites where a particular prospect has some participation are crawled for data. Seemingly disjointed data can be made into a sensible unit by the use of onboarding- linking user activities with their online entities with the help of user IDs. Documents can be scanned for participation. E-commerce portals can be scanned to find comments and ratings a prospect might have delivered to certain products. Service providers’ websites can be scraped to find if the prospect has given a testimonial to any particular service. All these details can then be accumulated into a meaningful data collection that is indicative of the purchasing power and intent of the prospect, along with important data about buying preferences and tastes.

2. Social scraping


According to a study, most internet users spend upwards of two hours every day on social networks. Therefore, scraping social networks is a great way to explore prospects in detail. Initially, you can get important identification markers like names, addresses, contact numbers and email addresses. Further, social networks can also supply information about age, gender, demography and language choices. From this basic starting point, further details can be added by scraping social activity over long periods of time and looking for activities which indicate purchasing preferences, trends and interests. This exercise provides highly relevant and targeted information about prospects can be constructively used while designing sales campaigns.

Check out How to use Twitter data for your business

3. Transaction scraping

Through the scraping of transactions, you get a clear idea about the purchasing power of prospects. If you are looking for certain income groups or leads that invest in certain market sectors or during certain specific periods of time, transaction scraping is the best way to harvest meaningful information. This also helps you with competition analysis and provides you with pointers to fine-tune your marketing and sales strategies.

get-results-from-your-lead-generation-campaign

Using these varied lead generation techniques and finding the right balance and combination is key to securing the right leads for your business. Overall, signing up for web scraping services can be a make or break factor for your business going forward. With a steady supply of valuable leads, you can supercharge your sales, maximize returns and craft the perfect marketing maneuvers to take your business to an altogether new dimension.

Source: https://www.promptcloud.com/blog/how-to-generate-sales-leads-using-web-scraping-services/